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timo dechau
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Product Analytics & Growth Intelligence Library

Your reference for product analytics and growth intelligence. Videos, links, and resources organized by topic.

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How to Build a Tracking Plan 15 min
Video

How to Build a Tracking Plan

A comprehensive guide to building tracking plans that actually work.

Browse by Topic

Minimal Product Analytics

The philosophy of doing more with less data

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Tracking Plans

How to design and document your tracking strategy

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Tracking Setups

Implementation patterns for analytics tools

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Metrics

Choosing and defining the right measurements

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Data Models

Structuring your data for analysis

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Workshops

Live workshop recordings on analytics and growth intelligence

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Business Understanding

Business models, unit economics, and strategic thinking

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Technology Foundations

Technical infrastructure and implementation patterns

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Analyst Skill Stack

Core skills and frameworks for analysts

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Tag Management

GTM, Tealium, and tag management systems

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Server-Side Tracking

Server-side tagging and tracking implementations

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Event Taxonomy

Tracking plans, naming conventions, and event architecture

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Unit Economics

CAC, LTV, and unit-level business metrics

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Business Models

SaaS, marketplaces, and business model patterns

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Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.

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